Michelle's Class Blog :)

Online advertising is an effective way to increase brand awareness, reach new customers and promote sales.  "Likeable Social Media" explains social network advertising, specifically Facebook Ads very well.  The three types of Ads Facebook offers are: 1) Driving traffic and leads - drive website traffic to specific landing pages 2) Post likes and engagements - Post boosts to increase page content views since it is "become more difficult to get your business pages's content viewed organically." 3) App installation ads - "App installation ads allow for users to download applications directly from Facebook on mobile phones."                                                                                                    ...

Similar Businesses to Fily Willy Auto Care using Online Advertising It was difficult to find Facebook advertisements searching for businesses I thought would be utilizing this tool.  I was able to find ads in the Facebook Ad Library.  I entered the search term auto care and found some great examples. 1.  Craftsman Auto Care: Facebook Advertisement A local auto shop offering a women's car clinic. I find this advertisement very effective as it puts the brand out there, but offered education to the community.  It reached its target market in VA, however, there isn't enough publicly available data to determine if the advertising costs had a high ROI.   It was a week long advertisement with <1K impressions and  ≤  $100 spent.  They had a call to action button Buy Tickets and the graphics were attention getting. 2.  Kelly's Automotive Service: Facebook Advertisement Another local auto shop that is sponsoring awarenes...

Project Research: Other Online Tools for Fily Willy Auto Care 1) Yelp:   Yelp is a helpful tool for online users to research and find local services in their area.  As mentioned in the lecture, it is a way to gain insight on how customers view services and connect with them as well.   Fily Willy Auto Care is in the process of establishing and claiming its account on the site. My question is, Does it look bad to have only a few reviews?   The approach is that reviews should be organic and unsolicited. " Positive reviews should happen organically because customers love your store! Yelp does not recommend that you ask customers to write reviews or bribe customers with discounts – huge no-no. However, you can still attract customers to your Yelp page by putting a link to your page on your website, on your email signature, social media, and by encouraging people to check-in to your store. The key is to spread awareness and engagement." ( Kim, 2015 ) Th...

It is important for Fily Willy Auto Care to expand its online presence.  Social media is, as we all have learned, a great way to advertise our brand, get noticed, connect with customers and to network with other businesses. The lecture provides a great buffet of additional online tools that can be used for our business and allows us to be selective for our specific industry niche.  Specifically, we intend to incorporate the following into our marketing business framework: Rating Site: Yelp! :  Yelp! is a huge repository for all things business.  It is my first choice when wanting to see the most reviews on a business as reviews can be scattered in various medium.  Yelp! is a quick way for a visitor to get a glimpse of our business profile and create visibility for our brand.  Our current thought is to drive our clients to our future Yelp! account to review and comment on our customer service and workmanship.  This tool will help grow the clientele...

For week 11's assignment, I commented on the following classmate blog posts: 1.   Matthew D. 2.   Kendra M. 3.  Austin P.

As mentioned in the lecture, "email marketing is one of the most important tools to work in your marketing mix." Fily Willy Auto Care is currently constructing its marketing business plan, which will include newsletters at a later date.   A rough plan includes having a newsletter released quarterly in conjunction with a blog post that is embedded with the yet to be built business website.  The newsletter will be a list of headlines with preview text that will be directed tobunique landing webpages on our website.  The newsletters will be formatted so that not too information would be presented in one message and overwhelm or more likely, discourage the recipients from reading more or deleting the email newsletter message all together.  I have an issue of too much email and I wouldn't want to be inundated with weekly newsletter from my auto care provider.  Quarterly newsletters would target the average time an oil change, for example, would be needed for ...

Blogs can be a busy place.  Blog architecture and organization are important for navigation as c ategories can help visitors find specific information. The categories I would use for my class blog are: Fily Willy Auto Care : In retrospect, I should have added this label to all my posts.  As a representative of the business, I would want to add this label as it is referenced in almost all my posts. Social Media Platforms (Facebook, Instagram, Twitter) : When naming the various social media platforms, I would also add this label with the relevant social medium so that visitors can follow or like all our online presence. Blog Comments: Since this is a class blog and many assignment posts require comments on fellow classmates', this would be a helpful category. In the future, Fily Willy Auto Care's blog will have the following categories so that visitors/customers can easily filter information they are looking for: Preventative Maintenance Tips - promoti...

Blogging is an important tool to reach customers.  It can offer expert advice, a place to connect (forum), a place to park business related information and a way for the people to find you on the vast Internet through SEO (Ref: Blog4Business18.pdf). Adding human interest and a personal touch to a blog is important to give the attention to the customers or future clientele.  Keeping a blog up to date with fresh posts, responding to comments and inquiries enhances the business reputation with responsive customer service.  When I don't receive a response when making an inquiry, I develop a negative perception of the business.  The human touch and connecting with customers should be a priority.  " Your brand is heavily judged in the digital age by its online interactions, so the more you connect, the better. " A Fily Willy Auto Care example to using a personal touch would be adding customer testimonials and reviews to the blog.  The benefit of sharing our b...