Week 10 - Part 1: Adding Human Interest to Business Blogs
Blogging is an important tool to reach customers. It can offer expert advice, a place to connect (forum), a place to park business related information and a way for the people to find you on the vast Internet through SEO (Ref: Blog4Business18.pdf). Adding human interest and a personal touch to a blog is important to give the attention to the customers or future clientele. Keeping a blog up to date with fresh posts, responding to comments and inquiries enhances the business reputation with responsive customer service. When I don't receive a response when making an inquiry, I develop a negative perception of the business. The human touch and connecting with customers should be a priority. " Your brand is heavily judged in the digital age by its online interactions, so the more you connect, the better. " A Fily Willy Auto Care example to using a personal touch would be adding customer testimonials and reviews to the blog. The benefit of sharing our b...