Week 17: Closing Thoughts
My personal social media use has changed dramatically this semester. Prior to this class, I would not have even attempted to establish an account on Twitter or Instagram. I stayed in my "safe zone" of Facebook. I have gained a better perspective of evolving technology and the need to keep abreast of what media channels are popular, but functional for business use. It did not cross my mind before that "Facebook is for moms". Too funny! Claudia mentions, "Younger users are searching for the newest platform, hence the spike in use of Instagram, Pinterest, Tumblr, SnapChat & more. Images with quick, short bursts of info attached." We will be mindful of this. As discussed in Week 16, Facebook will be our primary platform, and expanding out with other social media as it fits within the parameters of our marketing strategy. Social media use has propelled our business forward. Our brand awareness has benefited from our ac...