Week 15: Google Analytics for Business
Google Analytics is a powerful and useful tool to track information about a website. It is a means to gain insight about all current and potential customers, understand your web traffic and the great thing is that it is a free tool! The features that Fily Willy Auto Care will use in the future are: 1. Social Media Performance : Google Analytics collects data for reports to see social media referrals and how the visitors interact with the website. One can determine which social media is referring by setting up advanced segments based on keyword source, e.g. Twitter, Facebook . This metric would be checked regularly to so that we can evaluate where resources should be focused for improvement, enhancements and terminate (or deactivate account for) under-performing social media accounts. 2. Custom Campaigns : This Google Analytics feature is useful to measure the efficacy of campaigns. For example, we intend to run a summer A/C special for vehicl...