Week 15 - Post 2: Facebook Insights


Facebook Insights for Fily Willy Auto Care

While reviewing the Insights for our business page, I observed an overall downward trend of all our statistics.  This is not surprising, however, as our  posts have been less frequent and our content less personalized and more generic greetings to those that follow us.

1. We had an increase in followers in the past 7 days, likely due to the CSIT 155 assignment for peers to like our page.  We are encouraged to see that our demographics are close to 50% male and 50% female.  An interesting facet is that most of the followers are from Mexico rather than Oceanside and the north coastal San Diego area.  This is curious and will be noted to focus on the local community with our content and future advertisements.

2.  Posts: The number of our viewers  online beginning at 6AM PDT, steady throughout the day and tapering off at 9PM PDT.  The days of the week graph indicate that the viewership hovers around 52+ each day of the week.  This will ease scheduling posts at a certain time or on a certain day.  Historically, our most engaging posts include pictures of those with staff, so we will be mindful of this moving forward.

3.   Our reach has all been organic which makes sense because we do not pay for advertising on Facebook.

4.  Messaging has been a successful tool to address customers' inquiries.  Our response rate is a satisfying 100%.  We will continue to monitor and communicate to clientele with this medium.

Overall, this Insight review has reinforced the social media mantra to maintain fresh and engaging content.  We are an a bit of a social media hiatus as Claudia is aware of, but hope to return soon with a captivating online presence.


Comments

Post a Comment

Popular posts from this blog

Week 3 Part I: Communicating with a Business

Social media is a powerful tool to communicate with businesses.  As mentioned in the class lecture, "Social media can give customers an opportunity to talk and business to listen." (Faulk n.d.) I have used social media to communicate my praise and disappointment with various businesses, whether "liking" on Facebook or Instagram or leaving a comment on Yelp, these tools made it easier to be acknowledged and heard.  There exists transparency with the company because the feedback is public for all those to view and be influenced by peers.   My experience has been positive when communicating my transaction or experience through social media.  For example, when commenting on a restaurant, I posted a picture of the dish and appended my comments on its deliciousness.  I received a reply from a restaurant employee thanking me for my patronage and inviting me to visit again soon.  That created a "connection" for me as a warm welcome back and a motivator to ...
Read more

Week 16 - Post 1: Future Social Media Strategy

Social media is an outreach tool for customers or potential clients.   Fily Willy Auto Care has been able to establish Facebook, Instagram and Twitter accounts through this class. The social media that I personally enjoy using the most is Instagram.  It is a quick way to gain impressions with photography and as the old adage goes, "a picture is worth a thousand words." I have never used Instagram prior to this class, so being able to establish an account and put it into practice has been a fun exercise.  It will be enjoyable to continue on with Instagram with captivating posts and to be captivated in return by others. Future Strategic Planning : Fily Willy Auto Care remains in the planning stages for our marketing.   We are creating discrete (and hopefully) attainable goals that will be verified by metrics (Facebook Insights, Google Analytics, etc.) . The social media platform that will be focused on for Fily Willy Auto Care is Facebook.  This pl...
Read more