Week 6: Facebook Reach and Engagement

The post reach metric on Facebook is how many unique visitors saw a post from a page, in a newsfeed or shared by a "friend."  This is a good indicator of how well and often the post is being presented to audiences, targeted through advertising or organic marketing.

Post engagement is a metric that determines how many visitors interacted with the post after they have reached your page.  The engagement could be "liking", participating in the call to action event, commenting or sharing the post with others.  

The differences of these insights are important to prioritize how marketing resources (time and money) will be utilized.  Analyzing these metrics will help determine what content is inviting the visitor to engage more and to increase frequent visits to the page and loyalty for a customer base.   If a visitor just reached the page, but didn't interact, it could mean disinterest or a measure of a lack of commitment to purchase a product or establish a relationship with services offered.   This is imperative to fine tune and ensure customer participation.

These insights are important for businesses to help build a brand and to grow brand recognition.  These metrics offer information about visitors and the impression left with or without engagement.   Also, looking into the break down of audiences could facilitate refining the target market and to create dialogue with customers and foster customer relations.

Comments

Post a Comment

Popular posts from this blog

Week 3 Part I: Communicating with a Business

Social media is a powerful tool to communicate with businesses.  As mentioned in the class lecture, "Social media can give customers an opportunity to talk and business to listen." (Faulk n.d.) I have used social media to communicate my praise and disappointment with various businesses, whether "liking" on Facebook or Instagram or leaving a comment on Yelp, these tools made it easier to be acknowledged and heard.  There exists transparency with the company because the feedback is public for all those to view and be influenced by peers.   My experience has been positive when communicating my transaction or experience through social media.  For example, when commenting on a restaurant, I posted a picture of the dish and appended my comments on its deliciousness.  I received a reply from a restaurant employee thanking me for my patronage and inviting me to visit again soon.  That created a "connection" for me as a warm welcome back and a motivator to ...
Read more

Week 16 - Post 1: Future Social Media Strategy

Social media is an outreach tool for customers or potential clients.   Fily Willy Auto Care has been able to establish Facebook, Instagram and Twitter accounts through this class. The social media that I personally enjoy using the most is Instagram.  It is a quick way to gain impressions with photography and as the old adage goes, "a picture is worth a thousand words." I have never used Instagram prior to this class, so being able to establish an account and put it into practice has been a fun exercise.  It will be enjoyable to continue on with Instagram with captivating posts and to be captivated in return by others. Future Strategic Planning : Fily Willy Auto Care remains in the planning stages for our marketing.   We are creating discrete (and hopefully) attainable goals that will be verified by metrics (Facebook Insights, Google Analytics, etc.) . The social media platform that will be focused on for Fily Willy Auto Care is Facebook.  This pl...
Read more

Week 15 - Post 2: Facebook Insights

Image
Facebook Insights for Fily Willy Auto Care While reviewing the Insights for our business page, I observed an overall downward trend of all our statistics.  This is not surprising, however, as our  posts have been less frequent and our content less personalized and more generic greetings to those that follow us. 1. We had an increase in followers in the past 7 days, likely due to the CSIT 155 assignment for peers to like our page.  We are encouraged to see that our demographics are close to 50% male and 50% female.  An interesting facet is that most of the followers are from Mexico rather than Oceanside and the north coastal San Diego area.  This is curious and will be noted to focus on the local community with our content and future advertisements. 2.  Posts: The number of our viewers  online beginning at 6AM PDT, steady throughout the day and tapering off at 9PM PDT.  The days of the week graph indicate that the viewership hover...
Read more