Week 4 Post II: Websites I Visit Frequently

Two websites I frequently visit are http://www.espn.com/ and https://www.msn.com.

 https://www.msn.com: 

 I visit this website daily as my "morning newspaper".   This site offers information in categories, i.e., headline news, entertainment, sports, money, lifestyle, autos, health & fitness, food & drink, travel, photo and video.  There is clarity and consistency of content format and the layout is well organized so that visitors can access and find the content easily and have a consistent experience.  The user of colors for contrast and typography appeal to the ease of use for navigation and reading.  Their headlines have thumbnails attached to the article, so the reader can get a quick picture of what the article will be about.

 I am a frequent visitor to this site because the content is updated often and is my "one stop" for the latest headlines.  This website is reliable as I rarely come across broken links and server uptime seems reliable.

 The only improvement I could see is to decrease the advertisements that are scattered throughout the site.  I realize it is a way to keep the site available to its readers, however, but at times can be distracting.  It is not a paid for content subscription, so online advertising is a necessity.
http://www.espn.com/:  

 Similarly to the above mentioned site, the content is constantly updated with fresh headlines and the latest buzz in world of sports.  The site also delivers personalized content so that visitors can keep updated of their favorite teams.  The site offers video clips as well, of highlights of games or interviews with players.

 Also, as discussed in Post I this week, mobile responsiveness/friendliness make the site available whether on the phone or at home on the computer or tablet.  Website traffic has changed significantly, so making the content available in a mobile friendly format will retain loyal visitors.  The mobile design mimics that of the regular site, so consistency plays a role here, too. 

 One improvement I foresee is to drive more traffic from social media.  In January 2019, only 1.02% of traffic to ESPN was from social media where as a competitor site, sportingnews.com has 4.85% of their traffic from social media (Similar Web, 2019).  I can't say that I have organically linked to ESPN from Facebook or Twitter either.  It could lead to internal discussions to how improvement can be made to drive more traffic to their site.  

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