Week 5 Post II: Target Market for El Caballo Volador Automotive

El Caballo Volador Automotive is a recently established automotive repair shop in Oceanside, CA.  This business currently does not have any online presence, so incepting its social media is slightly daunting to launch in the appropriate target market.

 The demographics for this market would be:

 A local resident customer base; regardless of age, gender, education, or ethnicity.  The income class would also vary due to the type of vehicle needing repair and repairs needed.  Southern California has a high level of commuting traffic, so there is a demand for reliable and convenient auto repair services.

 Insurance companies is also a reachable market.  El Caballo Volador Automotive has been contacted by various insurance companies for specialized repair on a variety of vehicles.

 The psychographics for this market would be:

 Automobile enthusiasts (lifestyles/interests):  This small privately-owned business has demonstrated ability to work on rare and collectible automobiles and older cars.  The advantage of this shop is the ability to procure hard to find parts and the staff possessing the special skills necessary to make the repairs.

 Overall, the market needs for the area lends itself to a high demand for reliable and convenient auto repair services.  El Caballo Volador Automotive will gain its customer base with referrals and gaining a regular and loyal customer base with its exceptional customer service and friendliness.


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