Michelle's Class Blog :)

Searches in Twitter Search: "Oceanside Auto Care" I used these terms to search for competitors. Interestingly enough, the twitter feeds that were populated did not show much related to auto services in the beginning, however, scrolling further down the list I did find tweets from similar businesses to Fily Willy that were from 2015 and 2017.   This assignment has been beneficial for our marketing.  I realized that we can take advantage of this key word search so that our business can be found. So, I just added a tweet with the above mentioned search terms and as of today, we are listed first!  It will also need to be investigated the use of Spanish in the key word search as Fily Willy Auto Care is a bilingual business. Search: "Oceanside Towing"  Searching "Oceanside Towing", the listings were for marine towing, not land towing.  I had to adjust the key terms to be more broad, so the terms were changed to "north county towing".  Ag...

Visual media will be an important part of marketing for Fily Willy Auto Care.  The good news is that one does not require a large marketing budget to produce quality content.  Per Julee Klein Marketing, "The attention spans of American consumers are waning and the amount of content being consumed is growing. So how can your small  business cut through the clutter and noise and make an impact on social channels and in search engine results? The short answer is: deliver quality visual content.  This is actually easier than it sounds and can be a lot of fun! And when it comes to creating visual content for your small business, you have the ability to create content on a budget that's just as good, if not better, than the larger companies and brands in your industry.  In their quest for brand affinity and customer engagement, larger brands are creating videos and visual content with a lower production value and higher degree of authenticity. Somet...

Instagram is a convenient and easy to use social media platform to promote the business I am representing.   The idiom "a picture is worth a thousand words" resonates as subscribers and visitors often do not want to spend the time reading lengthy text.  A picture can quickly capture attention and draw focus to the business.  The benefit of Instagram is that it can cross post to Facebook, thus followers not on Instagram can be captured through Facebook. One outreach we are developing is to use Instagram pictures and posts of satisfied customers as testimonials of the superior service they receive.  This would be a great opportunity to build connections and customer loyalty.  Also, the use of hashtags referencing #filywillyautocare from their own personal accounts will help advertise the business in the local area. Currently, we are not planning to use YouTube or Pinterest in the near future.  As mentioned in the assignment instructions, "having a so...

Scheduled Posts  1.  Feeling status post : " Making a Change"   Do not text and drive.  This post is scheduled for a Sunday evening. As visitors head into a new week, this post serves as reminder of the importance to drive undistracted.  Fily Willy Auto Care emphasizes safety for their customers and their loved ones.  This post has a link to another Facebook organization that concentrates on putting the phone down and keeping your eyes on the road.

After meeting with the owners of Fily Willy Auto Care, it was decided to begin the featured likes with the following businesses: 1. AAA :  "The American Automobile Association is a federation of motor clubs throughout North America. AAA is a privately held non-profit national member association and service organization with over 58 million members in the United States and Canada." (Wikipedia 2019)   Adding this FaceBook page as a featured like will expose local residents to the presence of Fily Willy Auto Care. 2. O'Reilly Auto Parts:  This Oceanside location is a parts dealer that has an established relationship with Fily Willy Auto Care.  The patrons of this location will be able to provide exposure to current or prospective customers.   3. Brother Benno's Foundation : Many clients from this wonderful foundation use Fily Willy Auto Care for affordable and trustworthy service. Word of mouth marketing has been the primary form of connecti...

The post reach metric on Facebook is how many unique visitors saw a post from a page, in a newsfeed or shared by a "friend."  This is a good indicator of how well and often the post is being presented to audiences, targeted through advertising or organic marketing. Post engagement is a metric that determines how many visitors interacted with the post after they have reached your page.  The engagement could be "liking", participating in the call to action event, commenting or sharing the post with others.   The differences of these insights are important to prioritize how marketing resources (time and money) will be utilized.  Analyzing these metrics will help determine what content is inviting the visitor to engage more and to increase frequent visits to the page and loyalty for a customer base.   If a visitor just reached the page, but didn't interact, it could mean disinterest or a measure of a lack of commitment to purchase a product or establish...

El Caballo Volador Automotive is a recently established automotive repair shop in Oceanside, CA.  This business currently does not have any online presence, so incepting its social media is slightly daunting to launch in the appropriate target market. The demographics for this market would be: A local resident customer base; regardless of age, gender, education, or ethnicity.  The income class would also vary due to the type of vehicle needing repair and repairs needed.  Southern California has a high level of commuting traffic, so there is a demand for reliable and convenient auto repair services. Insurance companies is also a reachable market.  El Caballo Volador Automotive has been contacted by various insurance companies for specialized repair on a variety of vehicles. The psychographics for this market would be: Automobile enthusiasts (lifestyles/interests) :  This small privately-owned business has demonstrated ability to work on rare and colle...